These days it is hard to find an employee that does not have a social media account (or two). But, laws regarding social media are hazy at best – and still in the works. Most companies, however, are realizing how impactful social media can be on their brands, which is why they are creating social media policies to monitor posts regarding their business.
If you are on the fence as to whether or not you should create one, remember that a well-drafted policy could encourage positive branding online, and establish boundaries as to what employees can and cannot say.
Getting Started
You will need to consult several people to develop your social media policy. First, your human resources representative should be brought in to provide guidance on any employment issues. Next, your IT department should be consulted in regards to how they will monitor social media, restrictions they may place on computers, etc. Lastly, you need your business attorney San Antonio. A lawyer offers guidance on employment laws to ensure you’re not violating them with your new policy.
The Issues Facing Social Media Policies
When drafting your social media policy, you will find many issues. But, some things you will need to consider include:
- If you are trying to promote healthy use of social media or you want to monitor employee abuse of social media.
- Being aware that employment disputes could be posted on social media in the form of status updates, pictures or comments.
- Whether or not employees will be allowed to post on the company’s behalf via social media.
Contents of a Solid Social Media Policy
A company must assess their presence online and how social media will affect that. The goal of your policy is to create a positive image online and align your social media goals with your company goals. Next, you will want to include:
- HIPAA, trade secret clauses and non-disclosure information to protect valuable company secrets.
- Examples of what employees can and cannot post. Topics like substance abuse or racial slurs should be included in that list.
- How violators of the policy will be handled.
- What social media networks will be included in the policy?
- Specifics regarding what posts are prohibited from social media and any applicable penalties if someone violates it.
A business attorney in Houston should be consulted when drafting any type of company policy. Not only could you encounter employment violations, but you could have employee disputes that will arise due to your new policy. An attorney will provide you with guidance, help draft the policy and also create any necessary contracts to enforce it.